This is a unique
service offered to our suppliers to penetrate the difficult down market areas.
Wholesale brand-care services are divided into two categories to cater to the
specific needs of different levels of suppliers.
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Suppliers who conduct promotional activities through our stores mainly focusing
on restaurants, catering companies, self-service stores and groceries can avail
of this service to get their products to the target market.
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For products that are exclusively distributed by the division, brand-care
services include a complete strategic brand management offering comprising of
positioning strategies, identity creation, management, marketing, advertising
and promotional initiatives.
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